Modern Monclaire
Branding + Visual Identity
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Modern Monclaire provides expert career and lifestyle content exclusively curated for professionally ambitious millennial women navigating today’s modern workplace. Modern Monclaire readers are passionate about fiercely pursuing their goals while effortlessly savoring the finer things in life. Day by day, they’re relentlessly championing women’s ascent to positions of influence and forging new pathways within the dynamic realm of the working world.
Creative Direction
Afton Negrea
Visual Identity/Graphic Design
Carolina González
Branding + Visual Identity
As its name suggests, MoMo is a contemporary brand represented by a visual universe framed by elegance and an editorial aesthetic, reflected in every aspect of the brand. From its enriching texts to the look and feel of its social media posts and various compositions, MoMo consistently embodies this refined and sophisticated style.
Primary Logo
Secondary Logo
Logomark
Brand Palette
Modern Monclaire identifies with rich, deep tones that together create a refined and premium aesthetic, embodying the enjoyment of the finer things in life. This color palette is not only sophisticated but also versatile, making it ideal for both digital and print communications.
Complementary Assets
A careful selection of photography and typography serves as the focal point for the brand's complementary materials. Through these elements, the brand craftsa storytelling experience that inspires a desire to achieve goals and grow, ultimately attaining the finer things in life. Additionally, user-friendly layouts ensure that the reading experience is of the highest quality.
