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Treena Huang
Custom Visual Identity +
Semi-Custom Kajabi Website
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Treena Huang is a life strategist serving private clients across diverse sectors, including international relations, technology, news and media, non-profits, and entertainment. In addition to her one-on-one consultations, she conducts corporate workshops designed to foster openness and trust within teams. Through her extensive experience, Treena has discovered that regardless of our backgrounds, professions, or levels of education, we all face obstacles, feel stuck at times, encounter people who challenge us, and hold onto beliefs that may need revising. Fundamentally, we all share a need for connection, love, and a sense of purpose.
Strategy
Afton Negrea
Visual Identity/Graphic Design
Carolina GonzΓ‘lez
Development
Afton Negrea
Branding + Visual Identity
Treena Huang's brand identity aims to represent the elegance of minimalism while maintaining relatability and connection.
To achieve this in the visual language, we incorporate subtle elements like fine lines and textures to add depth, along with a predominance of white space, creating a sense of openness within the visual space. This contrast helps to solidify Treena's identity, conveying professionalism, seriousness, and calmness, while also infusing a touch of softness and femininity through the use of typography and imagery.
Brand Identifiers
Primary Logo
SecondaryΒ Logo
Logomark
Brand Palette
Treenaβs color palette is characterized by its timeless quality, featuring contrasting yet harmonious tones that evoke calm, vitality, and balance.
Alongside its primary hues of off-black and off-white, we incorporate earthy tones as pops of color, which collectively reflect the exclusive and sophisticated nature of Treenaβs brand, resonating coherently with its target audience.
Kajabi Website Design + Development
With growth in mind, we migrated Treena to Kajabi, laying the foundation for future products and courses.Β In this process, we were able to guide her in presenting her existing services in the best and clearest way possible.Β
We began with full website development accompanied by a lead generation opt-in to help Treena grow her list gradually and stay in contact with her community.Β
Home
Authentic Leadership Services Page
Life Strategy Services Page
Complementary Assets
A series of visual and informational resources was created to strengthen the brand's positioning and create a more enriching service experience that resonates with customers. These materials were designed to align with the brand's aesthetic identity, featuring minimalistic layouts of images and text, the thoughtful use of textures, and editorial-style imagery that elevates the overall presentation.
"I felt confident in her guidance and judgment."
"I needed a lot of handholding, both on the technical side and on aesthetic choices. Afton understood what I was going for and I felt confident in her guidance and judgment. She was both patient and firm when decisions needed to be made and she always approached things directly and with humor.
Thanks Afton for getting us over the finish line!"
Treena Huang
Leadership Coach
