Farnoosh
Branding + Visual Identity
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Farnoosh is an author, journalist, wife, mother and America’s leading personal finance expert, empowering individuals to become unapologetically rich. Growing up as the daughter of Iranian immigrants, she learned early on the art of balancing fears with ambitions and diligently pursuing her dreams.Her wisdom transcends mere academia, enriched by the daily lessons life has bestowed upon her. Today, Farnoosh generously imparts her insights to a global audience through various mediums such as her books, podcasts, and other media platforms. Through these channels, she not only continues to evolve personally but also fosters deep connections with her audience, profoundly impacting lives along the way.
Creative Direction
Afton Negrea
Visual Identity/Graphic Design
Carolina González
Branding + Visual Identity
Farnoosh's visual identity reflects an outgoing, stylish, inspiring, and wise personality, aiming to express playfulness and boldness while maintaining a modern edge. In discussing finance, we decided to simplify the perception of bills and coins by transforming them into geometric shapes. The overlapping of these shapes creates unique irregular figures and color combinations, adding a creative and visually engaging element to the brand's identity.
Primary Logo
Secondary Logo
Logomark
Brand Palette
Farnoosh's color palette reflects a bold brand with a distinctive voice in the finance industry. Psychologically, some of its tones are associated with prosperity and wealth, reinforcing the brand's unique and confident identity.
Complementary Assets
We've created a series of digital complementary assets that embody Farnoosh's brand personality. These assets feature vibrant, colorful compositions that harmonize lines, curves, and playfulness, all while communicating information in a clear, clean, and elevated manner.
