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Dr. Brianne Grogan
Custom Visual Identity +
Semi-Custom Kajabi Website
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Dr. Brianne Grogan, a distinguished doctor of physical therapy and pelvic health expert, brings a deeply personal touch to her practice, having navigated her own pelvic health challenges. Driven by a fervent commitment, Dr. Bri empowers individuals to embark on a path of natural healing, guiding them to embrace life with vibrancy and vitality. She views movement as a magical force and the essential element for cultivating a vibrant body and a sound mind.
Strategy
Afton Negrea
Visual Identity/Graphic Design
Carolina González
Development
Afton Negrea
Branding + Visual Identity
Guided by movement, fluidity, and the duality of nature and womanhood, we employ organic shapes, predominant curves, vibrant colors, textures, and illustrations to craft a truly authentic visual ecosystem. Aiming to reflect the strength of feminine energy, vitality, and whimsical/playful touch.
While keeping pelvic health at the forefront, the goal was for the identity to center around Brianne herself and her excellence as a professional and expert. This approach endows her brand with versatility and openness, highlighting her personal and professional qualities.
Brand Identifiers
Primary Logo
Secondary Logo
Logomark
Brand Palette
Dr. Bri's color palette represents the eternal duality of Mother Nature and her human daughter—devoted, strong, sensitive, vulnerable, and powerful. It reflects her journey from girlhood to becoming a sophisticated, vibrant, and active woman who embraces life with elegance and passion.
Kajabi Website Design + Development
Further expanding on her existing Kajabi website, we added a new personal brand to Dr. Bri's business. Already an established leader in her field, the goal was to launch higher-touch and deeply resonating products and services.
Dr. Bri's new Kajabi website included a free bootcamp, new course, membership, and intake for her in-person events and retreats.Â
Home
About
The Academy Sales Page
Complementary Assets
Social media templates and lead magnets are designed to boost the brand's visibility and broaden its communication across diverse platforms. These designs seamlessly combine photography with the brand's fine-line pictorial elements, overlaying them as embossed or hand-drawn ornamental features. This approach accentuates the brand's elegance and femininity.
"...she always over-delivers..."
"I’ve worked with Afton several times over the years, and I keep coming back because she knows my brand, she understands me, and she’s a great communicator. Afton has proven herself to be detail-oriented, organized, efficient, and patient with all of my questions! She understands that my business is like a family member to me, and she takes pride in the outcome of my website just as much as I do. She helps me find solutions when tricky situations come up, and she always over-delivers.
I’m a “do it yourself” kind of person, and my favorite Afton story is when I tried to create a landing page of my own that (honestly) wasn’t great. Without being asked, Afton created a beautiful alternative and gently offered it to me as an option that I “could” use if I wanted to. LOL! Of course, I took her up on the offer! That’s the type of person she is to work with… she takes pride in her work. My website is a reflection of her, and so she always steps up (which benefits both of us).
I can’t recommend Afton highly enough!"
Dr. Brianne Grogan
Doctor of Physical Therapy
