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Dr. James Rouse
Custom Visual Identity +
Bespoke Kajabi Website
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Dr. James Rouse is a highly authentic, energized, and purpose-driven leader. A naturopathic doctor, entrepreneur, athlete, a loving husband and father. He has a personal, clinical, and professional understanding of what it takes to create and sustain a life we love. From Fortune 50 boardrooms to nationally broadcast media, Dr. James has served and inspired seasoned billionaires, world-class athletes, and budding entrepreneurs. He brings his love for human potential and his passion for serving to curate high-performing cultures from start-ups to multinational corporations.
Strategy
Afton Negrea
Visual Identity/Graphic Design
Carolina González
Development
Afton Negrea
Branding + Visual Identity
Life is a journey of adventures and paths, and for James Rouse’s identity, we drew inspiration from mountain climbing—one of Dr. James’ favorite activities. This metaphor symbolizes dynamism and reflects the nature of our lives. At the outset, we have a clear destination and embark with enthusiasm.
As we progress, we may lose sight of our goal and encounter confusion, but with perseverance, we ultimately reach the summit, where clarity, enlightenment, and understanding await. This concept is visually represented through color, lines, and geometric shapes.
Brand Identifiers
Primary Logo
Secondary Logo
Logomark
Product Logo
Product Logo
Complementary Mark
Brand Palette
Dr. James' color palette draws inspiration from this journey and translates it into a chromatic spectrum of complementary and analogous tones. These colors work beautifully both as solid hues and in gradient forms, symbolizing the transition from darkness to light.
Kajabi Website Design + Development
A highly successful speaker, author, and coach, Dr. James Rouse was ready for a brand and website upgrade. Capturing his journey, passion, and gifts was of the utmost importance when crafting his story and visual identity in order to inspire his community to ignite their purpose.
Free Downloads
With his community always wanting more, we crafted several free downloads, including a free chapter of his best-selling book as well as a workbook of essential practices from the life of Dr. James.
Complementary Assets
Dr. James Rouse’s complementary assets are designed to convey his message effectively across both digital and print mediums. These assets incorporate elements from the brand’s visual universe, such as gradients, lines, and patterns, but are distinguished by their clarity and cleanliness. Typography takes center stage as a key aesthetic resource, enhancing the overall presentation and reinforcing the brand’s identity.
Book Cover Design
We designed the cover of Dr. James' new book based on the guidelines of his visual identity while aligning them with the content of his creations.
"I highly recommend working with Afton!"
"Afton and her team are world class. We have worked together over many years and most recently she and her team assisted with rebranding of my website, logos, etc and well as business and coaching strategies. She has helped organize and launch my program offerings, coaching, and courses. I highly recommend hiring Afton for branding, marketing, and helping get your business going. She is an especially gifted Kajabi expert and I am so grateful for her expertise! My business continues to grow and Afton is there with new creative strategies all along the way. I highly recommend working with Afton!"
Dr. James Rouse
International Speaker, Author, Coach
