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FreeBirds
Founded by Afton
Custom Visual Identity +
Semi-Custom Kajabi Website
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FreeBirds is the leading community for women who are making a life, not just
a living. A community for freelancers who are in pursuit of what sets us free. The core program is centered around the beginnings of freelancing to create
a sustainable and thriving business that is lifestyle-centric. Their commitment
to fostering a thriving community stems from the belief that when freelancers succeed, the entire landscape of entrepreneurship flourishes.
Strategy
Afton Negrea
Visual Identity/Graphic Design
Carolina González
Development
Afton Negrea
Branding + Visual Identity
FreeBirds brand identity is inspired by its members—diverse women who aspire to forge their own paths through their talents, seeking freedom and growth.
To bring this vision to life, we drew on abstract elements related to the sky, brushstrokes, collage, and other mixed-media applications. This results in an authentic, colorful visual identity with a charismatic personality, blending humor and inspiration to foster
a vibrant community.
Brand Identifiers
Primary Logo
Secondary Logo
Logomark
Brand Palette
When you open a path to freedom, a whole universe of color unfolds. FreeBirds boasts a color palette of pastels and deep hues, offering both versatility and utility in creation and communication. As professionals and dreamers, we draw inspiration from the tones of the sky for our aspirations and from nature for grounding our goals. We are sensitive, strong, creative, and radiant women, embodying both the lightness of flight and the strength of purpose.
Kajabi Website Design + Development
The FreeBirds website is a space for budding digital freelancers to connect and grow together. It includes free resources, a live mentorship, and an open community to support those who need it most. With humor and a touch of whimsy, we wanted the website to feel welcoming yet calming for those who feel trepidation when embarking on their new business and life.
Lead Magnets
The FreeBirds website includes four lead magnets based on the needs and the visitors' journey, including a PDF download, a Kajabi assessment, an embedded calculator, and a Notion planner, all designed and developed by our team.
Complementary Assets
FreeBirds utilizes illustration and various image treatments to add a personal touch, blending humor with artistry in its complementary materials. This approach ensures that each piece conveys an educational or inspirational message, resonating deeply with the audience and fostering a genuine connection.
