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FLI MD
Custom Visual Identity +
Semi-Custom Kajabi Website
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FLI MD is a physician-led personalized care and longevity practice designed for women to restore their vitality and transform the way they age. FLI Method is designed for high adherence, guiding women to live intuitively and establish lasting healthy habits while stepping into a more powerful, authentic version of themselves to balance the world with their wisdom.
Strategy
Afton Negrea
Visual Identity/Graphic Design
Carolina González
Development
Afton Negrea
Branding + Visual Identity
FLI MD is a visionary, innovative, and high-standard brand that reimagines visual constructs within the medical field. It positions itself as a fresh, premium brand with vibrant, feminine energy that resonates with its audience. FLI MD aims to empower and inspire women to achieve fulfilling and vibrant longevity.
Brand Identifiers
Primary Logo
Secondary Logo
Logomark
Brand Palette
FLI MD is represented by a distinctive color palette that sets it apart from standard tones in the medical field. This palette evokes the strength and vitality of femininity with a vibrant punch of color, while also reflecting the balance and wisdom of age and experience. The strategic use of these tones will be key in achieving the brand's communication goals, resulting in compositions that are sophisticated, modern, and eye-catching.
Kajabi Website Design + Development
Although we appreciate a go-get-em attitude, the team at FLI MD struggled to create a cohesive brand and comprehensive website design on their own. They needed an expert eye and someone with a different perspective.
We worked closely with their team to create a website that incorporated key functions of Kajabi to deliver their programs, all while integrating with existing systems used by their clinic and patients.
Home
What to Expect Page
Getting Started Page
Complementary Assets
FLI MD’s complementary assets are characterized by reflecting the cleanliness evident in the medical field through the predominance of white. They also incorporate lines and patterns created for the brand, representing dynamism and vitality. The strategic use of "Lifelines," the presence of inspiring yet relatable feminine figures, and colorful, aspirational photographs further enhance the brand’s visual appeal.
"I can't recommend their services highly enough."
"Afton and team produced a beautiful brand and website design for FLI MD and exceeded all of our expectations. They were fast, integrated our feedback and created a beautiful result. I can't recommend their services highly enough."
Jessica Herrin
Co-Founder, FLI MD
