Your "Ordinary" Knowledge Is Someone Else's Breakthrough
I was on a call with one of my clients, discussing his week ahead and how we might fit some additional content into his schedule.
"My week isn't too busy. I can probably fit some things in after NBC leaves...", he said.
"I'm sorry, what? Can we get that on camera for social?", I said.
"Bah, no, it won't be very exciting. Nobody will care."
I was flabbergasted. How many aspiring thought leaders would love to have NBC visit their home to do a piece on them? And yet, here he was, brushing it off like it was nothing.
It got me thinking, we've all had that kind of moment when we've brushed off something extraordinary because it felt too “ordinary”. Maybe it’s the way you streamline your work processes, the effortless way you connect with people, or how you always know what to say when someone’s stuck. To you, it’s just how you operate. To you, it's ordinary, but to others—it's extraordinary and could be their breakthrough.
What’s ordinary to you is extraordinary to others.
I follow many people online who have incredibly different lives and businesses than I do. What's ordinary to them is such an incredible difference to how I operate in my day-to-day life. Like Aketch Joy Winnie, a model who highlights her simple daily life in Uganda. Or Melanie Renee who takes you through her day raising and homeschooling her family of 11. Neither are doing anything spectacular. They're not doing TikTok dances. They're not spending hours upon hours editing the perfect content. They're simply sharing what they do every day—ordinary things that are extraordinary to others.
Most aspiring thought leaders overlook the incredible potential in their own expertise simply because they’re too close to it. The knowledge, skills, and approaches you take for granted could be exactly what someone else is willing to pay for. And the best part? You can turn these “ordinary” skills into a course, program, or membership that scales your impact and income.
Here’s how to identify your hidden expertise and package it into something others will buy.
