The Thought Leader
Practical tips guiding you from your one-to-one business to becoming the thought leader you're meant to be.
Delivered every Thursday.
Your "Ordinary" Knowledge Is Someone Else's Breakthrough
I was on a call with one of my clients, discussing his week ahead and how we might fit some additional content into his schedule.
"My week isn't too busy. I can probably fit some things in after NBC leaves...", he said.Â
"I'm sorry, what? Can we get that on camera for social?", I said.
"Bah, no, ...
by Afton Negrea —
Jan 16, 2025
How Your Brand Can Impact Your Success (for better or worse)
When you think of a thought leader, what comes to mind? Perhaps it’s a best-selling author, a sought-after speaker, or the go-to expert in their industry. But what do all these individuals have in common?
It’s not just expertise—it’s a brand that communicates their value, builds trust, and makes ...
by Afton Negrea —
Jan 09, 2025
marketing
visibility
3 Ways My Clients Made More Money Than Ever in the Past 12 Months
Building a successful online business isn’t just about working harder—it’s about working smarter. If you’ve been spending countless hours on social media, struggling to sell your course one-by-one, or burning through your budget on ads that don’t convert, you’re not alone.
Many of my clients were...
by Afton Negrea —
Jan 02, 2025
business strategy
revenue
sales
When Someone Who Knows Less is Bigger Than You
You’ve spent years honing your craft. You’ve built a practice rooted in depth, skill, and results. You’re the go-to for your clients, customers, or patients.
But despite your expertise, it’s their names that come up.
The author with a best-selling book. The speaker commanding an audience of thous...
by Afton Negrea —
Dec 26, 2024
marketing
visibility
"My Course Isn't Selling—Now What?"
You’ve done the hard work: created a course packed with value, carefully crafted to help your audience solve a real problem. But instead of celebrating sales rolling in, you’re staring at an empty inbox and wondering what went wrong.
Sound familiar? You’re not alone.
The truth is, most course cre...
by Afton Negrea —
Dec 19, 2024
business strategy
lead generation
marketing
How to Become a Thought Leader and Gain the Respect You Deserve
In the age of social media and digital visibility, everyone is talking about building a personal brand. It’s not hard to see why. Having a personal brand means being recognized, getting your name out there, and sharing your story authentically.
But here’s the truth: being seen isn’t the same as b...
by Afton Negrea —
Dec 12, 2024
visibility
Turn Your Expertise into Income: A Guide to Scalable Courses and Programs
If you’re a service-based professional—coach, consultant, freelancer—you’ve probably faced this challenge: Your income and impact are tied directly to your time. Every additional client means more hours, and eventually, you hit a ceiling.
The solution? Transitioning from one-to-one services to on...
by Afton Negrea —
Dec 05, 2024
business strategy