Building a successful online business isn’t just about working harder—it’s about working smarter. If you’ve been spending countless hours on social media, struggling to sell your course one-by-one, or burning through your budget on ads that don’t convert, you’re not alone.

Many of my clients were in the same place just a year ago. They felt stuck, frustrated, and unsure how to break through. But over the past 12 months, they’ve made more money than ever before by embracing 3 game-changing strategies. These approaches not only scaled their income but transformed their businesses—and their lives.

Here’s how they did it, and how you can too.

1. They Grew a YouTube Channel

Unlike most social media platforms where your content disappears into the newsfeed within hours, YouTube is a powerhouse for organic, evergreen reach. Every video you post—including YouTube Shorts—has the potential to work for you for months, even years, as people continue discovering it through searches and recommendations. Not only are my clients making more money by driving consistent traffic to their website (and subsequently their online courses and programs), but they're also making money from YouTube ads. 

Here’s why YouTube outshines other platforms for long-term growth:

• Searchable content: YouTube is the second-largest search engine in the world. Unlike Instagram or Facebook, where your posts fade quickly, YouTube videos are optimized for search, meaning people can find your content long after it’s been posted.
• Algorithmic recommendations: YouTube actively promotes your videos to users based on their interests, giving you a steady stream of new viewers.
• Evergreen potential: A single well-made YouTube video can continue driving traffic, leads, and sales long after you’ve hit “publish.”