Mix & Math
Branding + Visual Identity
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Mix & Math is a professional development program designed for 4th and 5th grade math teachers who aim to foster understanding through hands-on learning experiences. The program is dedicated to inspiring upper elementary math educators to teach with confidence and creativity. Their goal is to become math teachers’ top choice, providing personalized solutions and expanding their expert team to reach more schools nationwide.
Creative Direction
Afton Negrea
Visual Identity/Graphic Design
Carolina González
Branding + Visual Identity
As an educational resource for math teachers, Mix & Math emerges with a vibrant and colorful visual identity. Utilizing geometric shapes as a conceptual and visual foundation, the brand reflects their significance in mathematical development while conveying a friendly and approachable image. Mix & Math is dedicated to enhancing education by transforming basic concepts into a universe of color, fun, and edutainment.
Primary Logo
Secondary Logo
Logomark
Brand Palette
Mix & Math's color palette is designed to evoke positivity, joy, and the playful yet educational spirit of the brand. It aims to be both eye-catching and professional, with colors that are associated with creativity, energy, and technology. The selected hues form complementary combinations that bring harmony to the brand's visual expressions.
Complementary Assets
The complementary assets leverage geometric shapes to create dynamic compositions that blend photography, space, text, and color. They aim to represent various mathematical concepts and evoke an educational feel, enriching the overall learning experience
