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Becoming Young
Visual Identity +
Custom Kajabi Theme
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Becoming Young is a lifestyle brand that offers users the most exhilarating expedition. Becoming Young’s goal is to help its consumers age with energy. It’s not only about looking and feeling better; it’s an invitation to rekindle interest and see aging as a great journey full of possibilities and beauty that is waiting to be embraced.
Creative Direction
Afton Negrea
Visual Identity/Graphic Design
Carolina González
Development
Afton Negrea
Branding + Visual Identity
Becoming Young is a vibrant and energetic brand designed for an older adult audience, aiming to transform lives positively. We express this brand's personality through a contemporary aesthetic, featuring bold, contrasting tones that exude strength. This adventurous and youthful spirit is balanced with classic, minimalist layouts that facilitate clear, motivating communication and dynamism.
Primary Logo
Secondary Logo
Logomark
Brand Palette
The brand’s colors capture the essence of a creative, vital, adventurous, and modern brand, while also conveying professionalism and wisdom. The chosen tones create high contrasts, allowing for an excellent balance between background and text, and enabling the creation of dynamic elements such as gradients.
Custom Kajabi Theme
With so much opportunity on the horizon, the team at Becoming Young opted for a custom Kajabi theme to aid in their future development, ensuring the website was on-brand and easily managed. The custom theme included a master landing page, website theme, product theme, and newsletter template.
Complementary Assets
Becoming Young’s brand universe is characterized by vibrant colors and inspiring imagery, reflecting the adventure of aging well. At the same time, it emphasizes its connection to science and creativity as core pillars. Therefore, the supporting materials are designed to be visually appealing and sometimes playful, incorporating illustrations and doodles. However, they always maintain a clear, informative, and modern style.
