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Something Borrowed Ceremonies
Visual Identity +
Custom Kajabi Theme
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The essence of a wedding lies in the profound words exchanged during the ceremony, which embody the monumental commitments shared by the couple. "Something Borrowed Ceremonies" serves as an invaluable training resource, carefully tailored for novice officiants. It is designed to kickstart their journey, providing a trusted guide that saves both time and energy and empower wedding officiants to encapsulate their clients’ unique love stories and weave a narrative that transforms wedding ceremonies into unforgettable moments.
Creative Direction
Afton Negrea
Visual Identity/Graphic Design
Carolina González
Development
Afton Negrea
Branding + Visual Identity
The visual identity for "Something Borrowed Ceremonies" celebrates love through a range of visual elements, from the classic elegance of a bucolic love story, featuring inked letters, flowers, and ornamental details, to more modern and casual aspects. This combination creates the perfect balance between nostalgia, humor, warmth, and romance, conveying the beautiful emotions that are part of a ceremony.
Primary Logo
Secondary Logo
Logomark
Brand Palette
The brand's color palette creates a refined and nostalgic dialogue, yet remains sophisticated and modern. It blends warm and cool tones reminiscent of retro inspiration, standing out in the market with its distinctive and eye-catching appeal.
Custom Kajabi Theme
As a seasoned marketing professional, Katie simply needed a Kajabi kickstart. We created a custom theme, complete with a master landing page, website theme, product theme, and newsletter template to get her started and moving in the right direction of her dreams.
Complementary Assets
Complementary assets for "Something Borrowed Ceremonies" emphasize the sentimental value of wedding ceremonies through clear photographic direction, inspiring messages, and helpful content. The use of collage and illustration adds color and playfulness to the brand, enriching the compositions and enhancing the overall aesthetic.
"...this is the best money
I've spent."
"Afton and her team are amazing. Kajabi makes things pretty easy for people trying to launch a site, but it certainly does not make you a designer by any means. Afton designed and provided templates for a beautiful site that I'm so excited to share with folks. In my entrepreneurial journey, this is the best money I've spent. If you're futzing with margins and images and colors, I would highly recommend hiring Afton for design and kajabi implementation work. Thank you!!!"
Katie Lorish
Founder, Something Borrowed Ceremonies
