Why You Need to Create a Media Kit for Your Business Today (+ Template Designs)
What is a Media Kit?
In the world of digital media, a media kit is a resource that lives on your website to let the media or potential partners know who you are and what you’re all about. Having a media kit ready to go can save a lot of time and help you to generate media exposure. Think about it as a resume for your business. It’s time to create your perfect media kit!
Why Have a Media Kit?
Media kits are a great way to market your business, grab your reader’s attention, create a lasting impression, and create interest. Here are some great benefits of creating a media kit:
- Pitch brands, partners or media
- Generate potential media exposure and get seen fast
- Give people shareable and easily accessible content
- Flexibility to promote what you want, exactly the way you want it
Where Should a Media Kit Live?
I think the number one question I receive about media kits is “where should it live?”. The answer – the easiest place for the media to find it. A dedicated media page that lives in the footer of a website as well as on the contact and about pages for my clients is the best bet for allowing people to find you. The most visited page for most clients, besides the landing or home page, is the about page. Add your media kit link there, if possible. Within the media kit page itself, have a downloadable PDF that’s grab-and-go for anyone who needs it. This could live in a Dropbox, Google Drive or Amazon AWS account.
What Should Be Included in a Media Kit?
Your media kit should be tailored to your particular business, industry or objective. Here are some things you may want to include in your media kit:
1. A Short & Long Bio
Here’s the thing – people in the media have very little time to write and publish content. You’d be amazed at how quickly it happens. The easier you can make their job, the better. Some journalists will need a short bio, while others will need something a little more lengthy. What should you include?
- Who you are and what you do
- Accomplishments, awards, and certifications
- Links to complementary websites, like your business website or associations
- Bulleted highlights of why you’re so awesome
Some people find it very hard to write about themselves. If this sounds like you, you may want to hire a professional copywriter to either write or edit your bio.
2. Media Files & Links
If someone is looking to write about you, chances are they’ll need additional media to accompany the piece. Don’t just throw old photos into your media kit. Think about what kind of vibe you’re putting off in your media and what kinds of people you’re looking to attract. Types of media you may want to include:
- Current photos of yourself or business, high resolution, with a variation of backdrops and wardrobes
- Product shots and logos, if applicable
- Videos of yourself speaking or outlining your products or services
- Media appearances, if any
- Audios or podcasts
3. Frequently Asked Questions
If you find yourself being asked the same questions over and over again, chances are those viewing your media kit are wondering the same thing. Adding a quick FAQ into your media kit will help with this confusion! This may sound unimportant but it:
- Helps get rid of time-consuming email chitchat that comes with new inquiries
- Lets media know what kinds of questions to ask you in an interview or what to include in an article
- Acts as a fast way to separate yourself from your competitors
4. Partnership Opportunities
If you are looking to expand your business or create something new, it may be a good idea to add partnership opportunities! You never know who is going to be reading your media kit, or who is reading what the media puts out. It may lead to something awesome. Here are some things to include:
- JV/Affiliate Opportunities
- Social Media Promotions
- Sponsored Posts/Product Reviews Opportunities
- Speaking Engagements
There is only so much you can say about yourself before you need facts to back it up (or before you start sounding cocky)- that is why testimonials are important! They can be from anyone you have worked with or your readers. They are important because they give credibility to your business. Some things to include are:
- Previous work
- Partnership testimonials
- Product/service reviews
- Yelp/Houzz/TripAdvisor links and other types of reviews
6. Contact information
This may sound like a no brainer but believe it or not it’s often overlooked. Make sure you have a CLEAR section telling people how to get in content with you, make it easy for people to get in touch with you!
- Phone numbers
- Email address
- Links to social media
- Media contact, if any (i.e. an assistant or publicist)
Media Template Designs to Get You Started
One Final Note
Some individuals or businesses like to have people request a media kit or provide their details to gain access. This is completely your choice and really depends on the type of content that’s included in your media kit. But just a note: by offering barriers, you may prohibit people from inquiring. A low barrier to entry may mean more press. Make it easy for them to love you!