9 Reasons Why You Are Being Unfollowed on Social Media

9 Reasons Why You Are Being Unfollowed on Social Media

Being unfollowed is part of the social media journey (that is to say it’s expected). Chances are you have lost followers at some point, much to your dismay. When it comes to social networks like Twitter and Instagram, followers come and go quite regularly. But why? Just like any other relationship, people will come and go from your life based on their needs and circumstances. But if you’re noticing a sudden and large decline of followers, it may be time to look at the root cause. Sure, we all lose followers but seeing followers drop at an alarming pace is not only discouraging but can also hurt your business. So, here are 9 reasons why you’re being unfollowed on social media:

1. You forgot that social media IS social

You’re not creating enough conversation. I get it, it’s so easy to get distracted on social media – there’s so much going on! But it’s important to remember that most people turn to social media to be SOCIAL and create relationships. If you want meaningful relationships and connections, you have to be ready and willing to create them.

How to create conversation:

  • Use apps such as Mention to keep track of the top conversations (here are 5 more!)
  • Try to engage with influential people by sharing their content, liking, and starting conversations
  • Ask open-ended questions to your followers (and remember to reply if necessary!)
  • Do not let messages and mentions go untouched! People who reach out and do not get a response may get discouraged and unfollow you. Reply to messages, comments, and mentions as timely as possible (24 hours or less, if possible)

2. It’s not all me, me, me!

First off, yes you are a big deal, but try not to be too self promotional! In the world of social media the way to get followers (and keep them) is to tell them how great they are. Using your social media to directly sell and promote your products is a big turn off for followers. No one is going to want to see what you have to post if it’s all about you – you want to be informative while creating relationships.

How to fix it:

  • Don’t fill your feeds with posts just about you. Try to stick to the 80/20 rule (especially if you’re just starting out), meaning that about 80% of your tweets are about others.
  • Your feed should not act as RSS feed for your blog, share other content more then your own
  • Do not fill your feed with posts that act as your personal diary
  • Go out of your way to tell people how much you like their content and thank them for sharing yours

3. You are offensive

Are you constantly picking fights, being abrasively, or overly dramatic? People don’t want to surround themselves with those who bring them down (for the most part). In social media, where you can pick and choose who you want to surround yourself with, those who are offensive rarely get those follows.

How to fix this:

  • Limit your use of swearing
  • If you are going to post anything controversial, monitor unfollows and react accordingly
  • Make sure you’re talking to the right people! You may be attracting the wrong audience

4. You’re MIA

Hello? Are you there? Inactivity may be the reason why people unfollow you. Sharing information that is relevant to your followers and starting conversation is a great way to keep people thinking of you. However, if your posting or sporadic, you run the chances of losing them. Just like real life, people surround themselves with those who are present and active!

How to fix this:

  • Create a schedule that is easy for you to follow and will help you stay on track, use apps like Buffer to help
  • Read your notifications every morning or evening and respond accordingly
  • Spend a few minutes to go through your timelines and share anything that looks interesting and relevant to your audience
  • Even if you’re busy, show them what you’re busy with! Give them a little insight into what’s going on in your life
  • Create a social media routine that rocks

5. You’re too noisy

Yes, I just mentioned that you should keep posting and not become MIA, but you need a posting balance. Sometimes posting too much can share away your followers. If you’re taking over their timeline, and with content that is potentially sub-par, they could feel alienated and unfollow you.

How to fix this:

  • Try slowly increasing the number of posts per day and monitor your insights to see if you have an increase or decrease in followers
  • Be sure to monitor the right type of content for your followers – don’t post just for the sake of posting


6. Speaking about topics you weren’t followed for

Think about it; if people are following you because you claim to be an expert on something, but then you start posting about things not relevant, you will probably earn an unfollow! This person is following you because they like what you have to say and share, if you start to stray away from that it can cause an unfollow. It is okay to share things you find interesting that aren’t relevant to you, but don’t let this consume your feed.

How to fix this:

  • Use apps such as Feedly to curate content tailored to your interests that will make it easy to share
  • Make use of Twitter lists to organize people, such as “experts” in your field. This will make it easy to  find tweets to share

7. You bait people with fake claims

Ah click bait. We’ve all seen it or have even fell for it! If you are luring people to your profile or page based on fake claims, like promising followers fabricated information, eventually those who do follow you will clue in and quickly unfollow (or even report you!). Don’t be a click baiter. Earn your followers through your awesomeness!

How to fix this:

  • Don’t promise people things for following you that you cannot guarantee
  • Be honest about what you offer and who you are

8. You’re late

The Internet is a fast paced environment, and people follow that accordingly. If you aren’t posting content that is current and up-to-date, people aren’t going to be interested. Make sure to share content trending content as soon as possible. People want to trust that you’re a credible, timely source.

How to fix this:

  • Monitor trends with Google and Twitter to keep on top of what’s relevant
  • Don’t be late with posting! Your followers don’t want to see something that is literally last weeks news
  • Try to make your own posts Evergreen so they are always relevant

9. You don’t follow back

Some people follow back everyone, some people don’t. It just depends on how you use social media and what your goals are. However, for platforms like Facebook, Twitter and Instagram people thrive on getting follows, so if you don’t follow someone back you may find yourself getting an unfollow. Now, you don’t have to follow every single person back (for example, spammers), but just be aware that they may unfollow you because of this.

How to fix this:

  • Follow those back who are relevant to your industry (i.e. industry leaders, possible clients), who are engaging, or that may be a great partner for your business
  • Don’t get mad if someone doesn’t follow you back!

At the end of the day, if someone unfollows you, it may just be because they’re not apart of your tribe. Don’t play into the numbers game, but try to focus on quality followers who will hang on every word you say. There will be much less hair pulling that way!