I work with a lot of start-ups and brands who don’t have a strong social following. They come to me because they need help to increase their reach in order to get the word out about their product or service.
I think that the biggest myth when it comes to social media is “if we build it, they will come”, but in reality, it takes many months to establish a strong community, and some time after that before you gain enough trust to push your message. So how can brands increase their reach and trust, beyond their own social following? I often suggest blogger outreach to build relationships and potentially increase reach through other social channels.