How to Easily Create and Curate Content for Your Social Media [PODCAST]
In this podcast, I discuss the main differences between content creation and curation, and how you can reduce the grunt work to easily create both for your social media marketing.
Companies, especially start-ups, often ask me what type of content they should be posting for their social media marketing, and how they can find relevant content that suits their audience. Content marketing is an essential part of your social media marketing, helping to drive traffic to your profiles and website, resulting in brand awareness, and potentially leads and sales. It combines two very important types of content marketing – creation and curation.
To create and curate content, it’s first important to understand the differences between the two:
One of the best forms of content that you can share with your audience is original and fresh information that you’ve created yourself. It helps to establish your brand as an authority on the subject that you’re writing about, and helps to increase traffic to your website. Types of content marketing could include:
Blog Posts – Original written content on any subject relating to your industry or content that will help drive traffic to your website.
Video – Video in the form of tips, tutorials, interviews or presentations by use of long video uploads or micro-video blogging.
Slide Decks – Slide decks published online for potential customers or clients to view are an excellent way to showcase your expertise.
Infographics – Infographics are an excellent way to highlight detailed information on a particular subject. They are often widely shared across social media.
Ebooks/Whitepapers – Many potential customers are looking to learn more about your expertise. Creating an ebook or whitepaper will show that you’re willing to provide value to them for their business and could have them coming back for more.
Content curation is the process of finding, collecting and sharing relevant content of a particular topic or area of interest. I think of it as having your own art gallery, curating all the wonderful art you would like to house from various artists and sources. Although content curation is essentially sending someone else traffic, it is an opportunity to establish your company as a thought leader, as well as forge relationships with sources, for example, bloggers or the media.
My mantra for content curation is: curate, connect, communicate.
First, curate your content, and share it with your community. Next, connect with your community and the sources of that content. Then communicate and discuss the content, opening the dialogue between you and your followers.
Feedly – Feedly is a RSS feed reader, which pulls content into one central dashboard from various online sources. You can also categorize your content into lists for easy browsing. Check out the Feedly mobile app for on-the-go curation.
Scoop.it – Similar to Flipboard, Scoop.it allows you to discover content from all over the Internet and curate it into your own page.
Alltop – Alltop provides an endless amount of content, filtered by topic or interest. Create your own Alltop to keep on top of relevant content.
PopURLs – PopURLs, a news aggregator, is my destination for off-the-wall content, especially videos.
Buffer – Buffer allows you to set predetermined posting times for your social media networks. It integrates with Feedly, which allows you to curate content quickly and easily. Many websites also offer a Buffer share button directly on their website. You may also want to check out the Buffer mobile app and other amazing apps and integrations.
CoSchedule – My new favorite tool, CoSchedule is a WordPress plugin that allows you to schedule all your blog and social media posts in one central dashboard. I love the birds-eye view of my content, allowing me to schedule my editorial calendar more efficiently.
Sprout Social – Sprout Social is my number one dashboard of choice for small to medium sized businesses. You can listen for brand or industry keywords across your social networks. Sprout Social also integrates with Feedly, allowing you to find and share content quickly and easily.
Hootsuite – Hootsuite is a great, and affordable, social media management dashboard. You can easily share curated content by adding it to your schedule via your dashboard or by using the Hootlet extension.
Finding relevant blog topics, quickly and easily
It’s sometimes hard to generate ideas for relevant blog topics, that will help to drive traffic to your website. I’m a big believer in market research, especially when it comes to social media. There are many different listening tools and forums to hear what people are talking and asking about. Here are some ways to connect to people who are asking great questions:
LinkedIn Groups – There are a vast amount of LinkedIn groups, with one that will relate to your industry. Listen to what topics are being discussed and what questions are being asked, and try to answer them via the comments, and even with a blog post.
Quora – With thousands of questions being asked every day, Quora is a great resource for finding questions to answer with your blog posts.
Twitter – Twitter holds a wealth of information that you can use to your advantage. Monitor hashtags or keywords relating to your industry or interest to see what people are talking about. Join a Twitter chat to really get in on the conversation.
Google+ Communities – Communities are a great way to connect and gain more followers, as well as gain insight into what people are discussing in your industry or about any given topic.
What works best for you when you’re creating and curating content? Share your ideas and comments below.
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