Building Your List & Following

10 Ways to Improve Your Social Media in 2014

Social media is constantly evolving. Every single day, there is something new and exciting is that is brought to the table, from a new social app to new resources to better our reach. Things we knew to be true last year in social media are mostly redundant. It’s time to evolve with social media.

Here are my 10 ways to improve your social media in 2014:

1. Stop Obsessing About Likes

Many companies who purchased likes are now seeing the error of their ways. For many, likes were a form of social media collateral, but it’s no longer the case. Brands are now being judged by the amount of engagement on their pages, with more emphasis on PTAT (people talking about this). In 2014, strive to create a bustling community of thoughts and ideas with shares and comments. Consider joining or creating a forum or community. You’ll be amazed at how much further your content and social reach will go.

Actionable item: Answer some questions on Quora or start a Google+ Community

The How-To for Facebook Custom Audiences [PODCAST]

In this podcast, I discuss the amazing uses for Facebook custom audiences and why you should be taking advantage of them for your Facebook advertising. I'll cover a couple great strategies to really target your customers, clients and key demographic. How to Upload Facebook Custom Audiences: To...

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