Building Your List & Following

What is Facebook Edgerank and Why It’s Important

I'm kind of done with everyone coming down on Facebook. What are people complaining about? Because of the Facebook Edgerank Algorithm, we have to do one of two things to see success with Facebook marketing for our businesses: a) Increase engagement organically or b) Pay Facebook That's really what...

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My Five Must-Do’s For LinkedIn [PODCAST]

LinkedIn groups are a great way to make connections, increase your engagement, and may even lead to business opportunities. I have connected with some fantastic people through groups, and started some very interesting conversations that have helped me to grow my business. There are groups...

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The Power of a Tweet [PODCAST]

1. Tweetdeck Tweetdeck is what I use to monitor top hastags. I usually have it running in the background while I'm working away. I have some notification sounds for more important, brand specific, hashtags. I also love that I can use it on my Google TV, so...

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Understanding Relationship Marketing and ROR in Social Media [PODCAST]

Many marketers and brands drive home the message of ROI (Return on Investment) as it relates to social media, but rarely do we discuss ROR (Return on Relationship). Relationships are what drive the conversation in social media and ROR emphasizes the importance of essentially one...

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How to Host Killer Twitter Chats for Business with Christine Pantazis [PODCAST]

In this podcast, I speak with Digital Marketing Strategist Christine Pantazis about Twitter chats for business. Christine hosts killer Twitter chats for busineses to help increase brand and product awareness to skyrocket sales.   1. Increase exposure for your brand When posting a normal tweet on Twitter, your...

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How to Geo-Target Your Facebook Posts

One of the top questions I receive about social media is, "When is a good time to post to Facebook?". To be honest, there is no golden answer or a one-size fits all scenario. The first thing I recommend is to review Facebook page insights,...

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