7 HUGE Reasons No One is Reading Your Blog (and What To Do About It)

7 HUGE Reasons No One is Reading Your Blog (and What To Do About It)

So you own your first blog and you’ve already posted a few articles, but weeks have passed and you haven’t got much traffic or engagement…just crickets. Not to worry. Getting people to actually read your blog is a common problem and one of the hardest parts of blogging – especially if you are just starting out. So my lovely bloggers-to-be, if it feels like no one is reading your blog then read on! Here are seven HUGE reasons no one is reading your blog (and what to do about it).

1. YOU JUST STARTED TO BLOG (AND LACK PATIENCE)

As mentioned above, having a large amount of traffic to your blog isn’t going to be easy if you’ve just started writing, but don’t let that discourage you! I’m sorry to tell you, but building a following is going to take time. You need to be creating a lot of valuable and creative content to be known as a credible source. This will take time, so be patient and keep blogging!

HOW TO FIX IT:

  • Keep writing, even though there are few people reading your blog! Hang in there, you will get traffic
  • Create informative, and creative “evergreen” posts that will last (almost) forever
  • Make sure you are sharing your posts on social media
  • Learn how to get seen online with my awesome tips!

 

2. YOU TALK TOO MUCH ABOUT YOURSELF

Using your blog to try to promote and directly sell your products or services is a big turn-off for many readers. No one is going to want to read (let alone, keep coming back) if your posts focus on how great you and your products are, instead of helping them (oh, how selfish we can all be!). The goal: to make your blog so awesome and informative that it hooks people and keeps them coming back. You want to create your perfect tribe!

HOW TO FIX IT:

  • Write detailed posts that give helpful information, for example, tutorials. (Just make sure they aren’t there for free content that doesn’t serve your business)
  • Try to include an opt-in to build your email list, like a PDF download. If they never come back, you’ll still have them hooked!
  • Do not directly talk about your product or services. Instead, write about similar topics in your industry. These can be news, tips, tricks, tutorials and great information

3. YOU ARE TOO SERIOUS

Even if you are writing interesting and creative posts, they aren’t going to gain much attention if your writing is too serious. You want your posts to be entertaining – not a chore – so people will keep coming back. Keep in mind that the Internet is an informal atmosphere where many people connect. Make your writing personable and enjoyable, write as if you and your reader were friends.

HOW TO FIX IT:

  • Try not to write formally. Add your own personal touch and they’ll keep coming back to YOU
  • Use photos, or even videos to make your post more enjoyable and interactive
  • Don’t be afraid to use jokes, sarcasm, and stories to make your writing seem more friendly
  • Avoid blogging overwhelm as much as possible!

4. YOU AREN’T POSTING ENOUGH

Think about it, the main thing that drives blog traffic is the content being posted. No one is going to keep coming back to your blog if there is nothing new to read. This is important because if traffic stops, you won’t be able to form a strong relationship with those who matter. These people will unfortunately stop visiting your blog over time, and you will be back to square one.

HOW TO FIX IT:

  • Posting whenever you feel like it isn’t going to help develop strong relationships or traffic. Plan your posts with a calendar, such as CoSchedule. Remember to update you blog regularly, for example twice a week.
  • If you think of a blog topic or see something trending, write it down! This way you will always have ideas of what you want to write about. Say goodbye to writers block!
  • Don’t forget to update your social media! Think about it, isn’t it easier to connect with someone who is continuously present?

crying at keyboard

5. YOU ARE NOT ENGAGED ON SOCIAL MEDIA

Social media is enormous for blog engagement and growth. As I’ve said before, blogging can be hard work! People are not just going to come running. You need to be promoting your blog – and the best way to do so? Social media. Being active and engaged over social media platforms will help you connect with your audience and start conversations, possibly about your content. Meaningful connections will help you develop a valuable following.

HOW TO FIX IT:

  • Share you blog posts to ALL your social media platforms (more than once!)
  • Create conversations by retweeting and sharing other people’s work (@mention them whenever you can)!
  • Use the proper hashtags and keywords, which are getting traffic
  • Use Buffer to schedule content and leave you with more time!

 

6. YOUR POSTS ARE NOT OPTIMIZED FOR SOCIAL SHARING

No one is magically going to know when you’ve published a post… unless it is shared out. That being said, you’re not the only one who can be sharing your posts. Social share buttons should be added on each of your blog posts, and be easy to find! This is a simple and effective tool that will not only get you more promotion and traffic, but also help create more conversation with people who are not your followers. Learn about 10 more things hurting your blog traffic!

HOW TO FIX IT:

  • A great and easy to use tool is Social Warfare
  • Make sure the post is optimized for sharing. Meaning there is a photo, and the title is descriptive
  • Be sure to use Yoast SEO to make sure your posts are optimized for all sharing

 

7. YOUR BLOGS ARE NOT FORMATTED FOR INTERNET READERS

Welcome to web 2.0 – where people are impatient. Sorry to break it to you, but people probably aren’t going to be reading your full post (I bet you skimmed this one…am I right?). With so many different hyperlinks and things to click on, it becomes hard to grab peoples attention. Your reader wants to be able to understand the post just by scanning it (and they will be scanning).

HOW TO FIX IT:

  • Do not write in big chunks of text, instead try lists, bullet points and subheadings
  • Break your posts up with photos or videos.
  • Bold keywords. Remember if people are scanning, you want them to see the important information
  • Make use of detailed titles

Share out the list and help a friend out! 

no_one_reading_blog

  • I love social warfare! Great post, Afton.

  • Great post Afton. I shared this with the ladies in my Blogging for Business Mastermind (smile). You rock!

    • Hey @La@lashandahenry:disqus ! Thanks so much for stopping by and sharing it out! I really appreciate it!

Share
+1
Tweet
Pin
Share