4 Scary Things That Can Happen To Your Business Online
You’ve been working hard at building your business online. Your systems are in place, you’ve got a solid strategy, and you’re making money. You’re on easy street, right? But in a blink of an eye, everything can go downhill. Here are some things to be cautious of when having a business online:
1. You Are Hacked
Hackers are real and you need to stop thinking that they’ll never find you. You may be thinking, “why would this ever happen to me when hackers can target bigger influencers?” I am here to tell you they can (and will) target anyone! In fact, many have attempted to hack my own social media and website. That’s right, attempted.
I continue to take the steps to avoid this from happening, because I know that if it does happen, it can be messy, time consuming and costly to fix! Here is what you can do to stop hackers:
- Use a secure password application, like LastPass, to store your logins
- Do not save your passwords to your Internet browser (if you have, you can clear them in your browser settings)
- Do not share passwords in emails or messages (especially Skype!)
- Use a double authentication login whenever possible for your accounts, like a text message code or email verification that is sent once you login
- Use an app like Clef to secure your WordPress login
- Make a point to change your passwords once per year. If anyone does have access (like an old employee or contractor), then they won’t anymore!
2. Nothing Ever Gets Done
Many people spend too much time thinking and not enough time actually doing. Don’t get me wrong – thinking deeply is very important, however, if you get too caught up in thinking, you will never get anything accomplished. At some point, it’s time for action. Things move fast online and if you procrastinate for too long, you may be left behind.
Spooked yet? Not to worry, here are some great action steps you can take so that you can kick butt and get work done:
- Start by creating clear and focused goals that actually make a difference to your bottom line
- Create your content calendar to stay on the right track
- Learn how to create a social media routine that rocks
- Create a work schedule for yourself and stick to it! You wouldn’t take time off in the middle of the day at the office, don’t do it for your business (try Plan to help schedule your day)
3. You Have No Engagement or Profits
Of course this is a scary one, because when you spend so much time to create something online, you are going to want people to buy it! Too often do I see people working months on a great product, but end up having no one to sell it to. There’s no doubt that you have to be ready to put in a lot of work that may take hours. If you think you are going to be a success overnight, you need to step back and look at things realistically. (I’m not one to pedal the whole “6-figures overnight” song and dance)
You will be a success, but it takes time! A good way to start is to find your tribe. Check this blog post to see how! Here are some awesome ways to build your list of prospects
- Focus on list building. Create content upgrades and stay in touch with your subscribers
- Include hashtags and tag authors on all social posts
- Try building social proof for your business through testimonials and media mentions
- Leverage the audience of your competitors or look to joining a larger community who loves what you have to say
- Learn how to be seen fast with this blog post!
4. Your Online Reputation is Destroyed
Customer service never dies. Your online reputation can be destroyed in a matter of seconds, sometimes over something you said or did, and it’s up to you to listen to what your followers say and make it right. Don’t waste all the hard work you put into creating an awesome business online because you failed to hear your audience.
How do you know there is a problem if you never listen to what people are saying? Spend time each day looking at what people are saying about you (and even your competitors). You can use Mention to track what people are saying about you online! Here are some more things you can do:
- Avoid sensitive material when posting on social, like politics, religion, and race. Respect everyone’s opinion online
- Do not leave unhappy customers or followers unattended or ignored
- Create surveys at the end of your courses or product purchase to see where you can improve
- You can read more about this on this post on how to be more loveable on social media
It can be scary out there when building a business online, but it doesn’t have to be. Stay focused, be alert, and never ever accept candy from strangers.